Pub. 3 2024 Issue 3

Embracing data analytics offers community banks a strategic opportunity to increase revenues and further support their communities. By thoroughly reviewing internal customer data, a bank may enhance customer engagement, improve underwriting, boost marketing results, and more. However, smaller banks may not have the resources to audit and interpret customer data as thoroughly as large banks. […]

KISS in this column does not refer to the pancake-makeup-wearing, androgynous rock ‘n’ roll band from the 1970s. I’m pleased to report it’s the acronym for “Keep It Simple, Stupid.” I mean no disrespect to the readers; in fact, it’s a compliment to community bank bond buyers, who once again have demonstrated their inclination to

Community banks in search of deposits might see raising rates as their best option to gain customers, but that’s an expensive proposition, particularly as the Fed contemplates lowering rates. Luckily, your bank can choose from a multitude of less-expensive strategies for attracting deposits. Consider one of these alternative strategies before defaulting to interest rate increases

As community bankers, we each wear multiple hats and have throughout the course of our careers. In fact, I’d say that no two of us have had the same journey. Our individual banks are as diverse as the communities we serve, and even when banking is “in the family,” how we ascended the ladder to